Linda Ricci

New York

Specialties: Creative strategy, digital and social media, trend analysis.

Linda is a creative, dynamic business and marketing strategist with global experience whose career has focused on guiding companies when emerging technologies are changing the way business gets done. 

As Director of Digital Strategy at Draftfcb, she developed digital and social media strategies for a wide range of consumer products companies including Hilton, HP, and Fisher Price.  She was also Director of Strategy at Heartbeat Digital, an interactive agency, where her clients included pharmaceutical giants GlaxoSmithKline, Merck, and Sanofi.  At Proxicom, Linda led engagements with Liz Claiborne, HBO, Cole Haan, A&E, and GE. Her international experience includes stints in marketing and product development with Avery Dennison and British Telecom.

Linda holds a BSc in Mass Communications from Boston University and a MBA from RSM Erasmus Universiteit in Rotterdam.